Jun 26, 2022
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Home page Articles Marketing The 7-Step Guide to Creating Amazing Cornerstone Content The 7-Step Guide to Creating Amazing Cornerstone Content Posted: 2020-12-18 Every Image Manipulation now and then people ask me what my 1 content marketing Image Manipulation tip is. Often these people are new to content marketing – they have a new site or business, or they just haven't tried building traffic and audiences with content Image Manipulation marketing yet. They want to know the most important action they can take to start building their brand with content. When I get this question, I always Image Manipulation say the same thing: my 1 tip is to create a foundational piece of content . basic content What does it mean? Why is the content of the cornerstone so important? And how do you actually do it? These are Image Manipulation questions you will have the answers to today! What is the content of the cornerstone? Cornerstone content is high-value foundational content that aims to help you drive traffic and build Image Manipulation awareness for your brand by showing people what you can offer. Your foundational content should be highly relevant to your business goals - it helps you establish authority in your industry and Image Manipulation will attract a steady stream of site visitors who may sooner or later be interested in the products or services you propose. However, keep in mind that a fundamental piece of content is usually quite Image Manipulation high-end - that means it should be open and free (not locked behind a paywall or signup form), and you shouldn't expect everyone who visits this content to buy something or otherwise Image Manipulation convert.