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Md Monower hossain
Jun 21, 2022
In General Discussions
We recently shared results from an Economist Intelligence Unit survey commissioned by Marketo, where we asked CMOs and senior-level marketers Special leads about the future of marketing. As we return from Austin for SXSW, I wanted to take a deep dive into survey results from these B2C marketers–the creative minds typically responsible for the expensive, yet Special leads memorable ads and branding, that fueled plenty of water cooler discussions across the world. A closer look at survey responses told us that consumer Special leads marketers are feeling an urgent need to overhaul the way their programs are designed and measured. In a world where everyone is always connected, always on-the-go and always demanding a personalized experience, the traditional mass marketing strategies of billboards and TV ads don’t hold Special leads the same weight with consumers. And with nearly 3,000 marketing messages bombarding consumers’ screens every day, it comes as no surprise that two-thirds of the consumer marketers surveyed (67%) feel that they need to rethink their tried and true marketing strategies Special leads in order to break through the noise. Here’s a look at how consumer marketers see the future Special leads o f marketing: 1) Consumer Marketers Will Feel the Pressure to Impact Revenue Always seen as the ‘soft’ function of the organization, justifying marketing spend has gone hand-in-hand with the classic John Wanamaker line, “half the money I spend on advertising is wasted; the trouble is I don’t know Special leads whic h half.” Of the B2C marketers surveyed, over half (55%) feel that their marketing departments are regarded as little more than a cost center by the rest of their organizations. The next 3-5 years, however, will be the time of real change
B2C Marketers Speak Special leads content media
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Md Monower hossain

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